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Anthony Lupo & Richard Brand: What Retailers Can Learn from Sports Naming Rights & Sponsorship Deals

In sports, naming rights and sponsorships name the game, with brands signing multimillion dollar deals to claim key points of consumer visibility, ranging from small jersey patches to massive sports venues. These transactions have also expanded the world of sports marketing to other industries as a wide range of corporate partners, including fashion retailers, seek new opportunities for their brands.

Croc Talks: Anthony Lupo and Laurent Chedru Discuss Lacoste's Past, Present & Future

What's really in a name? Hear "Lacoste" and an iconic crocodile amidst multi-colored polo shirts instantly springs to mind.   In this video episode of Fashion Counsel, Arent Fox Partner Anthony Lupo discusses Lacoste's style evolution with Deputy General Counsel Laurent Chedru. There has been a seismic shift in the fashion industry over the years, yet Lacoste has always managed to weather these changes with a steadfast commitment to staying true to its brand.

Anthony Lupo and Aram Ordubegian Talk Bankruptcy in the Face of the 'Retail Apocalypse'

It's no secret that 2017 has been a particularly difficult and troubling year for the retail industry. Changing consumer preferences and attitudes, the need for rapid and convenient shopping solutions, and a surge in online shopping offer some insight as to why the landscape has been evolving so rapidly...and why the retail sector has been hit so hard.

Anthony Lupo and Mark Fawer Talk Fashion-Branded Hotels

Why limit yourself to simply traveling in style when you could also live it? Over the years, fashion designers have branded everything from furniture to luxury food products, yet the emerging trend of branching out into hotel design is becoming increasingly popular. While some have partnered with existing spaces to curate custom suites, others have gone a step further and have actually acquired high end premises to showcase their brands.  

Anthony Lupo and James Ravitz on Perfumes and Cosmetics in the Retail Sector

Gone are the days where a brand's DNA is defined solely by clothing and accessories. With the luxury goods sector experiencing a recent downturn, more and more companies are breaking into the perfume and cosmetic spheres. The movement may be attributed, in part, to the "lipstick index," a phrase coined in 2001 by Leonard Lauder, then-chairman of Estee Lauder, to describe how beauty products may act as affordable indulgences during times of economic recession.

The Real Deal: Anthony Lupo and Michelle Marsh Discuss Clothing and Copyright

Exclusivity and uniqueness are the cornerstones of the fashion industry. From Louboutin’s iconic red-soled pump to Burberry’s famed trench, brands pride themselves on creating exceptional albeit timeless pieces. So what prevents a rival company from simply replicating success? Which begs the age old (and hotly debated) question – can clothing be copyrighted? The answer is anything but black and white.  

Market Alterations: Anthony Lupo and Steve Birkhold Talk Retail Trends

California has been a target for shoppers across the globe long before Rodeo Drive made its debut on the big screen in Pretty Woman. Yet because many major metropolitan areas in California are sprawling and lack the densification found in most urban areas, shopping centers must have strong strategies to attract customers for reasons other than to simply shop.

Defending Design: How Fashion Brands Protect Products with Trade Dress

Fresh from the runway to the front pages of the internet, fashion designs are now instantly available for anyone to examine and copy. However, designers are not without legal protection. Fortune reports that major fashion brands like Tory Burch, Belstaff, Christian Louboutin, Hermès, and Alexander McQueen are successfully utilizing trade dress and design patent laws to defend and protect their creations from pirates.

Fashion's Philanthropy: How Brands Set-up Foundations to Give Back

Corporate social responsibility has an undeniable effect on how companies engage with the world and shape brand perceptions. In the fashion industry, the consumer and the media are increasingly taking note of philanthropic efforts.

Fashion Counsel: Protecting Fashion's Trade Secrets

The wearables market is enticing fashion brands like Diane von Furstenberg and Kate Spade to create tech savvy accessories. Technology is one of many areas a fashion company can legally protect its innovative ideas as a trade secret.