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Anthony Lupo & Richard Brand: What Retailers Can Learn from Sports Naming Rights & Sponsorship Deals

In sports, naming rights and sponsorships name the game, with brands signing multimillion dollar deals to claim key points of consumer visibility, ranging from small jersey patches to massive sports venues. These transactions have also expanded the world of sports marketing to other industries as a wide range of corporate partners, including fashion retailers, seek new opportunities for their brands.

What Trump's Tax Reform Might Mean for Fashion and Luxury Goods Companies

With tax reform front and center on the political agenda, retailers should be paying close attention to changes that could have an important impact on the fashion industry.   Last week, President Trump launched a public push for comprehensive tax reform, promising an improved competitive tax position for US companies relative to other countries in the Organisation for Economic Co-operation and Development.