Fashion Counsel with Anthony V. Lupo

Arent Fox's fashion law blog offers news, analysis, and insights for the industry from fashion attorney Anthony Lupo.

Fashion Counsel with Anthony V. Lupo

Eva J. Pulliam

Eva Pulliam, Attorney at Arent Fox LLP
Eva J. Pulliam
San Francisco, CA

Eva Pulliam practices in the areas of advertising and marketing, intellectual property, e-commerce, and privacy.

As a member of the advertising team, Eva reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practices regulations enforced by the Federal Trade Commission. Eva also has experience drafting and reviewing promotion rules for contests and sweepstakes, as well as assisting clients with prize fulfillment documents and other aspects of client promotions.

Eva’s works in the intellectual property group includes policing, clearing, registering and enforcing clients’ trademarks. She also handles various matters including domain name issues and infringements.

In the privacy arena, Eva has worked with clients to prepare privacy policies and website terms. She has experience with helping clients comply with federal and state regulations, including the Red Flags Rule. She also continues to review emerging laws in the privacy area as they affect clients’ data collection, maintenance, and breach procedures.

Previous Work

Eva served as a judicial intern for the Honorable Reggie B. Walton, US District Court for the District of Columbia. She also served as a law clerk for the US Attorney’s Office for the District of Columbia.

Publications, Presentations and Recognitions

Publications Include:

Life Beyond the Law

When Eva is not working, she enjoys spending time with her family. She also enjoys reading, traveling internationally, and visits her hometown of Virginia Beach as often as possible.


Blog Posts by Eva J. Pulliam

E-Commerce, Online Distribution & Fulfillment, Advertising, Data Collection & Privacy
Consumer Review Fairness Act of 2016: What Brands Need to Know About This New Consumer Review Law

What’s the News?

Before leaving office, President Obama signed into law the Consumer Review Fairness Act of 2016 (CRFA), which protects consumers engaging in consumer reviews. The CRFA voids a contract if it prohibits or restricts an individual from reviewing a seller's goods, services, or conduct.

Who is Affected?

All companies that have the prohibited clauses (see below) in their consumer contracts will have to review and update these contracts for compliance with the CRFA.

What Do You Need to Know?

We’ve compiled some of the things that you ought to know about the CRFA:

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Advertising, Data Collection & Privacy
New Version of Payment Card Information Standards Targets Recent Breach Issues

What’s the News?

Following recent updates, merchants and retailers will soon become subject to the updated Payment Card Information Data Security Standard (PCI DSS), the security standard that organizations need to follow if they handle credit and debit cards from major card companies, such as Visa, MasterCard and American Express. This round of changes will be known as version 3.2 of PCI DSS, and include significant guidance and updates on hot topics such as encryption and strong credentials. Compliance with the changes is important because companies that are subject to PCI DSS but fail to comply face exclusion from processing credit card payments and/or hefty fines. Sometimes, noncompliance could mean leaving open the doors to your cardholder data environment, thereby allowing hackers and malicious entities to enter.

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Advertising, Data Collection & Privacy
What Global Fashion Companies Need to Know About the GDPR If They Collect EU Personal Data

What’s New? (The GDPR.)

Fashion and luxury goods companies need to take heed of yet another data protection regulation. This one could substantially impact them if they collect, process, or transfer EU individuals’ personal data, or plan to do so at some point soon. Specifically, the General Data Protection Regulation (GDPR) is the EU’s new data protection law, recently and finally entered into law. It replaces the old EU data protection regime established by the Data Protection Directive (95/46/EC). The GDPR lays out requirements for organizations that process EU residents’ data and generally provides people increased control over their personal data.

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Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.